Cookie policy

Data collection on our website

Who is responsible for the data collection on this website?

The website operator processes the data collected on this website. The operator's contact details can be found within this Privacy Policy.

How does Dormer Pramet collect your data?

Some data is collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data is collected automatically by our IT systems when you visit the website. This data is primarily technical data such as the browser and operating system you are using upon accessing a web page on the website. This data is collected automatically as soon as you enter the website.

What does Dormer Pramet use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the website.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in this Privacy Policy if you have further questions about the issue of privacy and data protection. Should the need arise, you have the right to address a complaint with the authorities regulating the use of personal data.

Analytics and third-party tools

When visiting the website, statistical analyses may be made of your interaction with it. This happens primarily using cookies and tracking scripts/analytics. The analysis of your interaction is usually anonymous, i.e. Dormer Pramet will not be able to identify you from this data. You can prevent disclosure of your interaction with the website by configuring the privacy settings in your web browser.

General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with statutory data protection regulations and this Privacy Policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information Dormer Pramet collects and what it is used for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third parties who may illegally gain access to it cannot be guaranteed.

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. The data processed before Dormer Pramet receives your request may still be legally processed.

You have the right to know what data Dormer Pramet holds about you. You have unrestricted access to that information and have it corrected if inaccurate or out of date. You can also object to Dormer Pramet's use of data about you and/or request that use of your data be withheld. You also have the right to request that your personal data be completely erased. Where applicable, you may request to receive your data in a machine readable format and have it transferred to yourself or a third party. To exercise any of these rights, please use this form.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the relevant regulatory authorities.

Right to data portability

You have the right to have data that Dormer Pramet processes based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. Should you request a direct transfer of data, this can only be done in cases where it is technically feasible to do so.

SSL or TLS encryption

This website uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as any enquiries you send to Dormer Pramet as the website operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, third parties cannot read the data you transfer to Dormer Pramet.

Encrypted payments on this website

If you enter into a contract which requires you to send Dormer Pramet your payment information (e.g. account number for direct debits), your data is required to process your payment.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are only made via encrypted SSL or TLS connections. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon in your browser line is visible.

In the case of encrypted communication, third parties cannot read any payment details you submit to Dormer Pramet.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in this legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of this website's legal notice with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

Statutory data protection officer

If you want to get in contact with our Privacy Officer, you can do so by sending an email to dp@dormerpramet.com.

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Data collection on our website

This content applies to www.dormerpramet.com.

Lawful basis for collecting data

There are various purposes behind us collecting data about you. According to data protection legislation, we must state for each area which so-called "legal basis" we are leaning towards.

Legitimate interests

We lean against the balance of interests when we need to use personal data for a legitimate interest and come to the conclusion that our interest outweighs. This can be:

• Insights of how our web site and digital applications are used.
• To improve our web site and applications.
• To give the user a personalized experience when they visit our web.

Contract
We need to use your personal information when you register as a customer on the web and will start to purchase our products.

Consent
If we cannot lean towards a balance of interests, we give you the open choice to give your consent for a specific purpose. You can always regret and withdraw your consent.

Change your consent settings by clicking the link "Cookie settings" in the footer.

Personal data that we collect is name, address, e-mail and phone number. We never save any personalized data in cookies.

Here you can read about the purposes for which we process your personal data, and what legal basis we lean towards for each processing.

Operating the web site and digital applications

To run dormerpramet.com we use cookies to keep track of sessions, remember settings you have made and save your search history.

Lawful basis: Legitimate interests

Manage your user account

You choose to create an account with us to gain access to the information behind the login and to be able to buy our products.

Lawful basis: Legitimate interests

Targeted advertising and marketing

Read more about targeted advertising and how we work with that in the section "Analytics and advertising" in our Privacy notice section.

Lawful basis: Legitimate interests and consent

Statistics

To get more insights of how our web site and our other products are used, we need access to detailed statistics. All statistics are anonymized so that it should not be possible to identify individual users.

Lawful basis: Legitimate interests

Subscribe to newsletter

If you have signed up for a subscription to our newsletter, we will send this to you via email. You can unsubscribe to our newsletter at any time.

Lawful basis: Legitimate interests

Customer service and post-service functions

When you contact us for customer service, in order to identify your identity and offer you services, we need your email address or telephone number to verify your identity, and we will also collect other information that you provide on your initiative. To ensure our service quality, we may retain your chat records or record your phone calls with our customer service personnel, which may contain your sensitive information. If you refuse to provide information as required you might not be able to receive our customer service.

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1. Introduction (Cookie Policy)

Dormer Pramet AB ("Dormer Pramet" or "we") are committed to protect your privacy during your visit at our official e-shop and digital platforms. Cookies are used to distinguish you from other users of our website, to provide you with a better user experience and to improve our website and digital products. Please read this Cookie Policy in order to understand how we use cookies and how you can block or delete the cookies.

1.1 What is a cookie?

A cookie is a small text file containing information which is stored on your computer when you visit a website. Cookies can enable the website to remember some of your actions and preferences, so you do not have to re-enter them when you come back to the site or browse from one page to another.

1.1.1 Session cookie

Session cookies are only stored temporarily in the browser's memory, and are destroyed when it is closed down, although they will survive navigating away from the website they came from.

1.1.2 Persistent cookie

As the name suggests, this type of cookie is saved on your computer so that when you close it down and start it up again, it can still be there. Persistent cookies are created by giving them an expiry date. If that expiry date is reached, it will be destroyed by the computer. If the expiry date is not set, then it is automatically a session cookie.

For more information about how cookies work, please be referred to https://cookiepedia.co.uk/.

2. What cookies are used?

On our website and digital products, we use the following types of cookies. Each category below describes its purpose, whether any information comes from or will be transferred to a third party, as well as how long the information will be stored. We will not use cookies for any other purpose than what is stated below.

2.1 Other tracking technology

Information obtained through other tracking techniques such as tags and pixels is stored for 12 months.

2.2 Strictly Necessary Cookies

These cookies enable the services you have specifically asked for. For example, they enable you to move around the website and use its features, such as accessing secure areas of the website or preserving shopping cart choices. Services that you have asked for cannot be provided without these cookies.

2.3 Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of the website that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

2.4 Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

2.5 Marketing Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.

2.6 First Party Cookies

One of the key attributes of a cookie is its 'Host' – this is the domain name of the site that ultimately sets the cookie. Only the host domain can retrieve and read the contents of the cookie once it has been set. If the host name is the same as the domain in the browser address bar when it is set or retrieved, then it is a First Party Cookie. First party cookies are only set or retrieved by the website while you are visiting it, so they cannot normally be used to track activity or pass data from one site to another.

2.7 Third Party Cookies

We are continuously working to improve our website. Therefore, we use web analysis and usability tools to analyze the behavior of website users on an anonymous and aggregated level. Third-party cookies require your prior consent; you will see a banner with information about our use of cookies and be asked to consent to the use of cookies upon entering the website the first time.

3. What is the legal ground for using cookies?

Since the website would not work without the strictly necessary cookies, this category of cookies is always on when you visit our website. The legal ground for using strictly necessary cookies is our legitimate interest in providing you with a functioning website. Our website uses cookies to collect data for analytical and marketing purposes to improve the service offer of the website. Since optional third-party cookies require your consent, you will be prompted by the banner upon entering the website. You are not required to consent to cookies that are not strictly necessary to access the website.

Cookies that are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1(f) of the European Union's General Data Protection Regulation (GDPR). This website legitimately uses cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in our Privacy Policy.

4. How can you withdraw your consent and delete cookies?

If you wish to withdraw your consent to the use of cookies, you can change your web browser's settings to automatically deny the storage of cookies or to inform you when a website wants to store cookies on your computer. Previously stored cookies can also be deleted through the web browser. Please note that certain areas and functions on this website require cookies and may not function if cookies are deleted or declined.

If you wish to remove the cookies that are already on your equipment, and you are using a PC and a newer browser, you can press CTRL + SHIFT + DELETE simultaneously. If this shortcut does not work, you can find the support pages for the most commonly used browsers below:

• Microsoft Edge
• Mozilla Firefox
• Google Chrome
• Safari

5. Contact

If you have any questions about the use of cookies on the website, do not hesitate to contact us by email at dp@dormerpramet.com. In our privacy notice you will find more information about the types of information we collect about you, our processing of your personal data, and how you may submit a data privacy request.

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Server log files

The website provider automatically collects and stores information on each page request done by your browser in "server log files".

This data contains:

• IP address
• Browser type and browser version
• Page address (URL)
• Time of the request

This data will not be combined with data from other sources.

Furthermore, information about errors that occur in the system and requests that are made to backend systems are also stored for troubleshooting purposes. This data may contain personal information such as email (if you are registered with our website) and IP address. All such data is deleted after 14 days and is not combined with data from other sources.

The basis for this data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission: Privacy Portal.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Registration on this website

You can register on our website in order to access functionality not available to anonymous website visitors. The input data will only be used for the purpose of using the respective website or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

To inform you about important changes such as those within the scope of our website or technical changes, we will use the email address specified during registration.

We will process the data provided during registration only based on your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will continue to store the data collected during registration for as long as you remain registered on our website. Statutory retention periods remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done based on Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our products and services and for Dormer Pramet to invoice you accordingly.

Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmitted when entering into a contract with online shops, retailers, and mail order

We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract, for example, to companies entrusted to deliver goods to your location or banks entrusted to process your payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Data transferred when signing up for services and digital content

We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to banks entrusted to process your payments.

Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Terms of use of data/product information downloaded from dormerpramet.com

Data about Dormer Pramet products on dormerpramet.com belongs to Dormer Pramet AB.

You may download this data for internal use that does not include compiling and/or distributing the data to third parties.

If you download this data for commercial purposes you have to sign an undertaking regulating the use of Dormer Pramet data. Please contact your local sales or channel representative and ask for support from the Product Information Management department.

The data is provided "as is" and does not create any warranty whatsoever, whether expressed, implied, statutory or arising from trade usage or practice and, without limiting the foregoing, no warranty of fitness for specific or general purpose or merchantability is granted or deemed granted. Dormer Pramet accepts no liability whatsoever for any defect, error or imperfection in the data.

The data may be changed, deleted or modified without notice.

Data may be subject to export restrictions according to applicable laws and regulations within the EU, the USA and in the country where such data may be used. You are responsible for complying with such laws and regulations and for obtaining all required licenses to export, re-export and/or import such data.

If you do not accept these terms, do not open or save any of the data available for download.

Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to, and stored by a Google server located in the USA.

Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP (Internet Protocol) anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Google Tag Manager

We use Google Tag Manager (GTM) for tracking and analytics. GTM does not collect any personal information. It is a tool that automatically updates the code snippets of tags that, in turn, may collect sensitive information. GTM does not use these data. However, even if you decline cookies or deactivate URL-based session tracking, tags managed via GTM will still be enabled. For more details, see https://www.google.com/analytics/tag-manager/use-policy/.

DoubleClick by Google

We use DoubleClick, an ad serving service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. DoubleClick by Google uses cookies to personalize ads. Your browser is assigned a pseudonymous ID used to track the ads that have been served to your browser and to identify those you have clicked. The cookies enable Google and its partners to select and display ads based on your browsing behavior on websites including ours. They do not collect any personal details. The collected information will be transferred to Google's US-based mainframe. Google does not pass on this information to any third party unless required by law, or for data processing purposes required by the client. Furthermore, the information will not be correlated in any way to any other data collected by Google. By using our website you agree to Google collecting and processing information to the extent and for the purposes mentioned above.

If you do not agree with Google using cookies, you can modify your browser setting to decline cookies. However, declining cookies means that certain functional aspects of our webpage may no longer be available to you. Moreover, you can object to data being collected, transferred and processed by Google by downloading a browser plug-in that deactivates DoubleClick. Alternatively, go to the Digital Advertising Alliance webpage and disable DoubleClick, http://optout.aboutads.info.

Google AdWords Conversion Tracking

This website uses ad conversion tracking services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies created on your computer to analyze your browsing behavior. Conversion tracking cookies are created as a result of you clicking on one of the adverts served by Google. Cookies used for conversion tracking do not collect any personal information. If you do not agree with your browsing activities being tracked by Google, you can change your browser settings in order to block all cookies from googleadservices.com. You may also exercise your right to opt out of tracking by visiting http://www.networkadvertising.org/choices/. If you would like to find out more about how conversion tracking works, and your options when it comes to preventing Google from using cookie-based information, check out https://www.google.com/settings/u/0/ads/authenticated.

Conversion cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.com/policies/privacy/.

Google Remarketing

We use a remarketing tool provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The tool helps personalizing adverts based on individual visitor preference within the Google Display Network. We use this automated service to show you products you may be interested in, with the ads chosen based on your clicking behavior when browsing our website during your most recent visit. The service uses cookies created on your computer that help recognize you when you re-visit websites that are members of the Google Display Network. A cookie is a little text file created on your computer when browsing our website. Google collects your URL request, your IP address, browser type, and language as well as time and date of the visit. This information is used to identify the browser on a computer, which, in turn, enables Google Display Network to pick, and show ads based on content viewed on websites that also employ the remarketing tool during your previous browser session. If you have previously agreed to your browser history and your Google account being synchronized (https://www.google.com/settings/u/0/ads/authenticated), and to your Google account details being used to show you personalized ads, Google's remarketing tool will be enabled across a range of devices. This means that Google uses your Google ID to recognize you on different mobile devices, but does not collect any personal information in the process. If you do not agree with Google collecting information to be used in its remarketing tool, you can disable the tool by making the necessary changes to the Google ad settings at http://www.google.com/settings/ads.

Google Analytics Google Signals

We have activated Google signals in Google Analytics. This will update existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, if you have allowed personalized ads in your Google Account.

The special feature is that this is cross-device tracking. This means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to your Google Account. Google can thus recognize, for example, when you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch device-spanning remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also record additional visitor data such as location, search history, YouTube history and data about your actions on our website. This enables Google to provide us with better advertising reports and more useful information about your interests and demographic characteristics. These include your age, what language you speak, where you live, or what gender you are. In addition, social criteria such as your profession, marital status or income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, wishes and interests. This enables us to optimize and adapt our services and products for you. These data expire by default after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account. It is always summarized and anonymous data and never data of individual persons. You can manage or delete this data in your Google Account.

Google Optimize 360

We use Google Optimize 360, an A/B testing service provided by Google Ireland Limited ("Google"). This service allows us to target groups of visitors on the basis of past use of this website. You are able to opt out of tracking by Google Analytics and by that will not be included in experiments created in Google Optimize 360. Google may use personal data to contextualize and personalize the ads of its own advertising network.

Personal data processed: cookies and usage data. Place of processing: Ireland – Privacy Policy.

Custom Audience Pixel

We use Custom Audience Pixel, a service provided by Facebook Inc., that enables us to show personalized ads to people visiting our website whilst being logged on to Facebook. In order to do so, we have added Facebook's Pixel code snippet on certain web pages, which establishes a link to Facebook's servers, telling Facebook that you have visited our webpage. Facebook adds this information to your Facebook account. For more details about how Facebook collects and uses your personal data, and what you can do to protect your sensitive information, please refer to Facebook's privacy policy available at https://www.facebook.com/about/privacy/. Alternatively, you can object to Facebook showing you personalized ads using this link: https://www.facebook.com/settings/?tab=ads.

Facebook Pixel

We use Pixel, a Facebook tool that helps us optimize our advertising on the social network pages operated by Facebook Inc, 1601 S California Ave, Palo Alto, CA 94304, USA. Facebook Pixel supports the statistical analysis and impact assessment of ads displayed on Facebook in the context of marketing research. We only receive depersonalized data that do not render visitors identifiable. However, as Facebook stores and processes the data, this enables Facebook to correlate the information to user profiles and use them for its own marketing activities (see Facebook Privacy Policy at https://www.facebook.com/about/privacy/). This may include a cookie being created on your computer.

Microsoft Customer Journey

We use Microsoft Customer Journey (part of Microsoft Dynamics 365) as our marketing automation platform; data processing is based on Art. 6 (1) (a) GDPR and Art. 6 (1) (f) GDPR. You may revoke your consent at any time by unsubscribing from our communications or updating your preferences. Microsoft Customer Journey uses cookies, web beacons, and similar tracking technologies to gather interaction metrics, analyze website navigation, and measure email engagement. This helps us understand your interests and tailor relevant B2B communications, product updates, and digital experiences to your needs.

If you register for newsletters or promotional updates via Microsoft Customer Journey, the data provided will be stored and processed to manage delivery until you cancel your subscription. Every marketing email includes a link to unsubscribe at any time.

For more details on how Microsoft processes personal data, please refer to the Microsoft Privacy Statement.

Microsoft Clarity

We have installed Microsoft Clarity cookies on every page of our website. Clarity captures the interactions on our website, such as how the page is rendered and what interactions users undertake, such as mouse movements, clicks, scrolls, and alike. By default, any sensitive content such as passwords, usernames, etc. are masked before being sent to Clarity.

Here is its privacy policy for more details: https://clarity.microsoft.com/terms.

Microsoft Advertising

On our website, pixels of Microsoft Advertising are implemented. Data is collected and stored from which anonymous usage profiles are created. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website when they arrive at our website through ads from Microsoft Advertising. If you enter our website via such an ad, a pixel is placed on your computer and a Microsoft UET tag (Universal Event Tracking tag) is integrated into our website. This is a code that is used in conjunction with the pixel to store some non-personal information about your use of the site.

These pixels are stored on the basis of Art. 6 (1) (f) GDPR and on the basis of your respective consent (Art. 6 (1) (a) GDPR). The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. In addition, Microsoft may use so-called cross-device tracking to track your usage patterns across several of your electronic devices and is thus able to display personalized advertising on or in Microsoft websites and apps.

Microsoft is obliged to maintain appropriate data protection levels. You may, at any time, opt out of Microsoft's analysis of your usage patterns and the display of interest-based recommendations. Furthermore, you can adjust your Microsoft ad settings. For more information about the processing of your personal data through Microsoft, please see the Microsoft Privacy Statement.

LinkedIn Insight Tag

We use LinkedIn's Insight Tag of the LinkedIn Corporation, Gardner House, Wilton Plaza, Wilton Place, Dublin 2, Ireland on this website. The LinkedIn Insight Tag generates a LinkedIn "browser cookie" that collects the following data:

• IP address
• Timestamp
• Page activities
• Demographic data from LinkedIn if the user has a LinkedIn account

This technology enables us to monitor the performance of our ads and read information regarding user interaction on our website. The LinkedIn Insight Tag is embedded on our website in order to connect to the LinkedIn server if and when you visit our site and are logged into your LinkedIn account while doing so.

We process your data in order to evaluate campaigns and collect information about users who might have reached our website via our LinkedIn campaigns.

We have a legitimate interest in processing your data pursuant to Art. 6 (1) (f) GDPR.

We store your data for as long as we need it for the respective purpose (evaluation of campaigns) and/or as long as you haven't objected to the storage. The collected data is encrypted. Have a look at LinkedIn's privacy policy and the LinkedIn opt-out options.

Plug-ins and tools

YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you are logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.

Further information about handling user data can be found in the data protection declaration of YouTube under https://www.google.com/intl/en/policies/privacy.

Geolocation services

We offer location-enabled services within our website via Google Maps. If you use those functions, they may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You can generally enable or disable your location services in your device or browser settings.

For further information on Google Maps and their privacy policy visit https://maps.google.com/intl/en-US/policies/privacy/archive/20171002/.

Your feedback matters

We use Microsoft Dynamics 365 Customer Voice to collect feedback on your interactions with our support team – whether by chat, phone, or support case. If you choose to complete a survey, your responses (including name, email, phone number, ratings, and comments) may be securely stored and linked to your specific interaction to help us continually improve your customer experience.

Surveys/customer feedback with Dynamics 365 Customer Voice

We use Microsoft Dynamics 365 Customer Voice to collect customer feedback and conduct surveys on our website. This tool allows us to better understand your experience and continuously improve our products and services. The feedback widget may set cookies to manage survey sessions, track completion status, and prevent repeated prompts. Data collected through these surveys is processed and stored securely by Microsoft. By submitting your feedback, you consent to this processing. For more information on how Microsoft handles and protects personal data, please refer to the Microsoft Privacy Statement.

Metal Cutting Technology E-learning

We use Articulate for tracking user progress of the Metal Cutting Technology E-learning. A user's email address is stored and used for displaying progress through training modules and to enable the printing of certificates. For more information on how Articulate processes your data and uses cookies, please refer to the Articulate Privacy Notice.